With technological advancements in audiology across the world and newborn hearing screening for babies, childhood hearing loss is being diagnosed far more quickly than in the past. Many deaf children now are diagnosed with hearing impairment from a very young age, which is a wonderful thing when it comes to supporting them with their development. But for many parents, finding out your child has hearing loss in the early days can be very daunting. Finding information and products to help support you and your deaf child still can be difficult and the My Little Ears site aims to bring together parents needing to find information and looking for products for deaf children, with sellers (many of whom are also parents) of those brilliant products. We aim to sell items that are practical, creative, useful or all of the above, and can help to make your deaf child’s life that much easier and more cheerful, helping them to become more positive about hearing loss.